Rozdíl mezi billboardem, megaboardem a jinými OOH plochami
Rozdíl mezi billboardem, megaboardem a jinými OOH plochami
With outdoor advertising, it generally works as with real estate - location, location, location :o)
so if you want to draw attention to your auto repair shop and find a billboard on the road leading past it, don't hesitate a minute. The same applies if there's a public transport stop with a CLV around the corner from your hairdresser.
If you want to reach customers over a larger area and lure them, for example, to your garden equipment centre, it will make the most sense to choose billboards by the roadside, within 30-40 km. Since we are already talking about larger purchases (for example, a quality lawn mower can cost around CZK 12,000 today), it is proven that customers are ready to travel a longer distance to find an interesting offer.
On the other hand, when the Faculty of Art and Design of Jan Evangelista Purkyně University in Ústí nad Labem wants to show what all has been created in its studios, there is no better choice than a citylight. You can see a sample in the photo above the article and you will surely recognize that the harmony of forms is ideal.
Of course, both formats can be combined, but it means preparing two graphic backgrounds, which is not common for smaller campaigns.
Rozdíl mezi billboardem, megaboardem a jinými OOH plochami
Průvodce k pronájmu billboardu pro začátečníky
AC Nielsen research confirms OOH effectivity