OOH advertising is valid today, as it was ever

The results of the OOH Activation study 2023, which was conducted last October by Nielsen in cooperation with ResSOLUTION, shows that OOH advertising (Billboard, CLV, Bigboard, etc.) is still an effective media type that has a lot to offer for advertisers. The study focused on the effectiveness of OOH advertising space compared to other media types in terms of online activation and on how the Czech public perceives outdoor advertising.